We are an apparel brand that is made for and made by women who continue to show up in the face of adversity to build a life they are damn proud of. We have a full plate, we have families, we run businesses, we have high demanding careers, we work out, we take care of the house, we get the kids to all of their activities and handle homework. WE DO IT ALL. Everyone has a different motive for what drives them to keep going especially on the hard days. Her Motive encompasses the motive of each and every woman who gets up every day and goes after it!